about the company

Erin Riley (fmr. Pawlowski) is the Founder and President of Lagniappe Marketing + Strategy. Erin has nearly 15 years of experience working in sales and marketing in a variety of environments, including agency, startup, in-house and nonprofit.


Erin previously worked in the corporate world supporting global luxury hotels and properties. Erin also completed a quick stint with a digital agency, working with the United States Postal Service. It was there that Erin learned government work is not her cup of tea.


Some of Erin's more well-known accolades include: Professional Coffee Drinker. Creator. Avid Reader. Grammar Enthusiast. Chief Organizer. Amateur Toddler Negotiator.

Founded in December 2016, Lagniappe Marketing + Strategy was created based on a passion to help entrepreneurs and nonprofit organizations. We want to be the change in helping to create a more accepting, more powerful, more considerate world. Unlike other agencies, Lagniappe Marketing + Strategy prioritizes building relationships with our clients so that we can create a growth plan together; we must click as business partners in order to work with one another.

As our name suggests, Lagniappe Marketing + Strategy strives to think creatively about growing your businesses in order to achieve the most success. We help you craft a story for your audience. We help you identify your great offering to the universe. We make sure you're having coffee with the right decision marker.

about erin

I would love to learn more about you and the business you're trying to build. Please drop me a line.